Derek Julin | Creative
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After World War II, CARE Packages filled with food and supplies provided immediate relief to survivors. Today that mission for good has expanded. Our objective was to drive awareness of who CARE is and what they are today – a driving force for sustainable change around the world.

INSIGHT & STRATEGY

CARE has one iconic thing other charitable organizations don’t: The CARE Package®. A Google search of the term ‘care package’ delivers 156 million results, showing it still has tremendous brand equity. Let’s showcase CARE’s sustainable solutions that will help people find their way out of poverty by demonstrating the meaning of today’s CARE Package.

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