INSIGHT & STRATEGY
The Zippo pocket lighter is ingrained in American culture and is a global icon of durability and reliability. It is legendary and a distinct symbol of America. Keep it legendary.
ROLLING STONE CAMPAIGN
The sound, look and feel of a Zippo lighter has echoed through pop culture almost as long as the brand has been around…from film, to television, to music. Partnering with Rolling Stone Magazine, we wanted to reaffirm that Zippo is still a rock god.
