Derek Julin | Creative
Derek Julin | Creative
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Socialize the Stanley Cup Playoffs and expand the NHL playoff audience to the casual and non-hockey audience.

INSIGHT & STRATEGY

Even though the casual hockey fan has trouble listing more than two players on the NY Rangers, they know about the Stanley Cup trophy and its prestige and traditions: From skating the Cup to having each player spend a day with it during the offseason. It has a ton of equity. Let’s use the Cup as a reason to come together.

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Copy: RAISE THE CUP | POST YOUR PHOTO @ Facebook.com/NHL

Copy: RAISE THE CUP | POST YOUR PHOTO @ Facebook.com/NHL

 
 

By using the glass of the bus shelter as the medium, we put the casual fan behind the boards, letting them experience the intensity and excitement of a NHL playoff game first hand.