Derek Julin | Creative
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Musselman’s Apple Sauce, an established, grower-owned cooperative with more than 60 years of providing high quality fruit products wants to finally get credit for their natural ingredients and no high fructose corn syrup.

INSIGHT & STRATEGY

Musselman’s thick, rich apple sauce is so unbelievably good, it’s hard to believe that it isn’t homemade. In fact, there’s one very vocal grandma who amusingly believes Musselman’s stole her homemade apple sauce recipe.

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The Accusation | :90

 

The Rebuttal | :60

 

Witness Bobby | :55

 

Spoon Test | :30

 

American Grown | :30