INSIGHT & STRATEGY
As a company, Dow provides solutions to some of the world’s most pressing problems. Let’s tell the story about how the intersection of science and humanity enables discoveries that can solve numerous issues facing our world and DOW customers.
THE launch
How do you prove to the world that, together, we truly can solve anything? Create the world’s longest, largest, and only human equation—a tribute to scientific and human achievements written entirely in math. We assembled a team of mathematicians, scientists, and PhDs to write an equation so long, it took 5 days to write; and used social media to challenge the world to solve the massive 57-foot equation by finding the 131 achievements hidden in the math.
THE CAMPAIGN
In the spirit of “together we can solve anything,” we also created a TV & print campaign that highlighted different solutions that affect everyday life—from the bread we eat to the smart devices we all use.
THE OLYMPICS
Dow's sponsorship of the 2012 London Olympics featured Planet Earth's Olympic hopeful, a topiary named "Hopeiary." This idealistic character came to life in TV and an online game where players could grow their very own playfully-animated Hopeiary by answering trivia questions about the Earth.
