INSIGHT & STRATEGY

Scratch-made food at a great price definitely has its fans. Because the people who do eat at Cheddars, love it! Let’s create an identity that sets Cheddars apart from the competition by bringing the fans forward and let them do all the talking for us. And do it in a fun, sarcastic way that will connect with people who thought Cheddars was too upscale for them. Proof is in the croissants, as they say.